Trading Places and Switching Gears:
A Safer Approach to Sharing the Roads

Trading Places and
Switching Gears:
A Safer Approach to
Sharing the Roads

Boston City Hall Plaza
September 19-20, 2019

Interactive exhibit
open to the public: 12-7 P.M.


Test your driving skills in a virtual reality game. Understand blind spots while sitting on a bike or in a large truck. Experience an age simulation from MIT's Age Lab. Learn lifesaving skills from the Boston Children's Hospital Injury Prevention Program.

Bike rodeo for kids · Bike Safety Tips · Car Seat Installation · Transit Info · Food Trucks · Music

Presented by


We all know to "look both ways" when entering the street. But in our current distracted environment, it is no longer second nature.

The "Look Both Ways Boston Campaign" is a call to all of us who use the city's streets to be more aware. But more importantly, it encourages us to look at every situation from the other person's perspective. It challenges us to better understand the experience of the person who is walking, biking, or driving next to us. By trading places and switching gears, even for one day, we can see the road from a safer perspective.


Of unintentional injury deaths among children 1-14 years of age in the united states are transportation related
People die in the U.S. Every Year from distracted driving and another 36,500 are injured
Blind spot crashes occur each year nationally


In an effort to eliminate road fatalities and acheive "Vision Zero", the City of Boston and FundaciĆ³n MAPFRE are teaming up.

Since Mayor Walsh launched Vision Zero Boston in 2015, the City has seen a significant reduction in traffic fatalities. There were ten fatal crashes in Boston in 2018, down from 14 in 2017 and 21 in 2016. But we know that even one is too many

Vision Zero is a cause that FundaciĆ³n MAPFRE, a nonprofit based in Madrid, Spain and operating in Massachusetts and elsewhere in the U.S. and globally, has long championed internationally.

spread the word

Join us at this fun, interactive event on September 19-20.
And invite others to Join you!